Indel B chooses Studiogusto
To communicate in a way that reflects our values and to consolidate our position as leader in the production of refrigeration and air conditioning systems for mobile living: with these clear objectives in mind and with a new determination to achieve them, Indel B has confirmed Studiogusto as its Digital Media & Communications Partner.
Indel B Group, the leading player in the Automotive, Hospitality and Leisure Time markets, is entrusting its communications strategy for the second year running to the agency with offices in Perugia, Italy, and Munich, Germany. The partnership has been renewed following a highly successful 2020/2021, when Studiogusto was first asked to design a new image for Indel B’s Adventure business unit.
“Our achievements last year were partly the result of an extensive and meticulous research and development project, and partly the outcome of reflection on how Indel B Group is currently perceived and how we want to be perceived,” Gerardo Boschi, Commercial Director of Indel B S.p.A. explains. “Studiogusto helped us to clarify who we are and allowed us to launch OFF Indel B to maximise the potential of the Outdoor and Recreational Vehicles markets.”
This year, seeing a need to transmit the advanced technology, high design content and environment-friendliness that drives its production and policies, Indel B has decided to communicate its corporate ecosystem through a new digital identity, designed with special attention to the Hospitality market. “We chose Studiogusto because they know how best to communicate the three pillars that represent the core of our identity: Technology, Design made in Italy and Sustainability,” Gerardo Boschi, Commercial Director of Indel B S.p.A. continues.
“I am delighted that Studiogusto has developed a consolidated partnership with a leading industrial player like Indel B,” adds Stefano Caliandro, Creative Director of Studiogusto. “Working with our partner, we have recently launched a new digital experience – a smart and engaging environment that illustrates and describes the group’s four business units. The main sections allow visitors not only to learn all about Indel B’s air conditioning and refrigeration products but also to understand all the technological innovations that the company places at the disposal of customers. The contagious enthusiasm of the team at Indel B inspired us to design an accessible UX with the right balance between technical and emotive content. The result is a smooth and intense navigation experience.”